The University of Sunderland is collecting this data in order for you to receive information on your chosen subject(s). Your information will be stored securely in our servers for statistical reasons and only used to answer your questions or facilitate other useful marketing information based on your preferences. Your information will not be discoloured to a third party. By completing the registration process you automatically agree to the use of your information for the reasons explained.
The collection of personal data is used to communicate with the customer along different stages of their journey. The University will only communicate with those people via the channels they have specified on the form, or where the communication is relevant and necessary for the purpose that they have provided it, for example to communicate open day details to someone who has registered for that event. The subject’s data will be stored and used for statistical analysis, for example to see the effectiveness of forms of marketing and customer touch points across the website and recruitment events. The data will be segmented into relevant groups in order to provide the most relevant communications where someone has opted in or where statistical analysis is required – for example grouping people into similar areas of interest, geographical locations and nationality. The website also uses a tool which recognises location of website users and provides a more relevant browsing experience for those users.